Shopping in Santa Fe and Northern New Mexico is a time-tested tradition that stretches back thousands of years between ancestral Pueblo people and other inhabitants of the region. When the Spanish Conquistadors arrived in the area in the early 1600s, trade expanded and flourished. Today, Santa Fe and Northern New Mexico shops offer dazzling diversity. Visitors can browse the rich shelves of independent bookstores, explore history through a variety of jewelry and gift shops, and embark on a cultural journey inside Canyon Road galleries. Santa Fe offers Northern New Mexico’s finest in history, culture, art, architecture, cuisine, literature and much more.